Privacy
Policy
This Privacy Policy describes how
Peterson Group
Properties (Canada) Inc., Peterson
Marketing Inc.,
Peterson Commercial Property Management
Group Inc., their
respective parents, subsidiaries, and
affiliated entities
(collectively referred to in this
Privacy Policy as
“Peterson Group,” “we,” or “us”)
collect, use, disclose
and retain Personal Information (as
defined below)
collected from or about any individual
that interacts with
us, including but not limited to our
guests, tenants,
service providers or business partners
(collectively
referred to as “Users”, “you”) both
offline and on the
websites, applications (“apps”), and
services where this
Privacy Policy appears or is referenced.
Protecting
Personal Information provided to us by
you and using,
disclosing, and retaining it in
accordance with applicable
privacy legislation is a key value of
the Peterson Group.
This Privacy Policy does not apply to
personal information
Peterson Group collects from its
employees and personnel.
By accessing a Peterson Group website,
app, or service
from which this Privacy Policy is
referenced, you confirm
that you have read, understand, and
consent to the terms
of this Privacy Policy and the
collection, use and
disclosure of your personal information
in accordance with
the Privacy Policy. If you do not
consent, you must not
access or use the website, the app, or
the service.
SECTION 1. Definition of Personal
Information
When used in this Privacy Policy,
Personal Information
means “any information about an
identifiable individual”,
consistent with Canadian data protection
laws, such as the
British Columbia Personal Information
Protection Act
(“BCPIPA”) and other privacy legislation
as applicable.
This may include, but not limited to,
contact or
demographic information, information
relating to your
communications with us or more technical
information (such
as users’ IP addresses, usernames), but
only when this
information can identify you as an
individual. Personal
data that is de-identified and/or
aggregated and cannot be
associated with an identifiable
individual is not
considered to be Personal Information.
SECTION 2. Personal Information we
collect
We collect personal information directly
from you when you
visit our premises, interact with us
(inquiry), use our
services, websites, mobile apps and/or
Wi-Fi, register to
receive our newsletter, invitation and
other publications
or when you rent our premises.
The Personal Information we collect may
include:
identifiers, such as your name, IP
address and unique
identifiers; government issued
identification including
but not limited to social insurance
number or social
security number, driver’s license
numbers, provincial or
state identification cards or similar
identifiers; contact
information, such as email address, home
address, and
phone numbers; financial information,
such as your bank
account or payment card information;
credit information;
commercial information, such as products
or services
purchased, obtained, or considered, or
other purchasing or
consuming histories or tendencies;
internet or other
electronic network activity information,
such as browsing
history, your interaction with our
websites and other
information we may collect automatically
when you interact
with us online; geolocation data;
professional or
employment-related information;
information we may collect
automatically when you visit our
properties, such as
images captured by security cameras;
other information
provided to us in connection with the
provision of our
services including insurance
information; and inferences
drawn from any of the information listed
above.
SECTION 3. Means of collecting Personal
Information
We usually collect personal information
directly from you,
with your consent, or otherwise as
permitted or required
by privacy laws and any other applicable
laws. We may also
collect the following type of
information automatically:
Security Video
As a security measure for our properties
and in order to
ensure the safety of our tenants, guests
and visitors of
our properties, we may use security
video monitoring and
recording at our properties. This
collection is subject to
applicable privacy laws and may be
shared in limited
circumstances, as detailed in “Section
5. Sharing of your
Personal Information” below.
Browser, Device and Technical
Information
When you visit our websites, or use our
mobile apps,
and/or Wi-Fi, we may use electronic
means such as cookies,
to collect technical information about
your browser or
device, and about your usage of such
websites, mobile
apps, IT systems and/or Wi-Fi. This
information may
include information about your visit or
usage, including
the IP address of your device/computer,
the browser you
used to access our websites, mobile
apps, IT systems or
Wi-Fi, your operating system, your
mobile device’s media
access controls (“MAC”) address,
resolution of screen,
language settings in browsers, the site
you came from,
keywords searched (if arriving from a
search engine), the
number of pages viewed, as well as
information you
captured and advertisements you saw. For
information on
how you can limit the type of
information that we collect,
use or share about you when you visit
and/or use our
websites, mobile apps or Wi-Fi, please
refer to “Section
6. Your consent and the right to
withdraw consent”.
Online Analytics
We use online analytic programs and
service providers
which allows us to see information on
users’ online
activities including, but not limited
to, page views,
source and time spent on our websites
and/or mobile apps.
This information is depersonalized and
is displayed as
numbers, meaning that it cannot be
tracked back to a
particular individual.
Online Remarketing
We may use remarketing programs and
service providers to
advertise Peterson Group across the
Internet and to
advertise on third party websites to
previous visitors to
our websites. Remarketing will display
ads to you based on
what parts of the Peterson Group
websites you have viewed
by placing a cookie on your web browser.
It could mean
that we advertise to previous visitors
who haven’t
completed a task on our site or that we
advertise on
search engine result pages or other
website. This cookie
does not in any way identify you or give
access to your
computer or mobile device. The cookie is
only used to
indicate to other websites that you have
visited a
particular page on our websites, so that
they may show you
ads relating to that page. If you do not
wish to accept
cookies, you have the option of blocking
or disabling
cookies. However, please be aware that
you may be unable
to access certain parts of our website
if you do block or
disable cookies.
Geolocation Information
When you use our Wi-Fi or similar
technologies, we may
gather information about your device,
such as an
anonymized version of your device’s MAC
address and the
Relative Signal Strength Indicator
(RSSI), to determine
your device’s approximate location
within our properties.
This information is used to improve your
ability to use
our Wi-Fi service and connect to our
network, to manage
our services, including troubleshooting,
and to generate
location analytics in an aggregated
format, as further
detailed in “Section 4. Use of Personal
Information”
below.
Social Media
If you sign into one of our websites,
mobile apps or Wi-Fi
using a social media account such as
Facebook or Twitter,
we will collect information that you
have added in your
registration profile from those
accounts, and which is
made available to us by default by
Facebook or Twitter.
For instance, when you log in to our
Wi-Fi using your
social media account, you authorize us
to collect (or to
receive) information about your profile,
such as your
name, age, gender and email address. We
may also collect
personal information about you from your
use of social
media networks you participate in
(“Social Media
Channels”), although at all times, in
compliance with
applicable privacy laws. You may also
choose to
participate in a third party app or
feature (such as one
of our Facebook or Twitter apps or a
similar app or
feature on a third party website)
through which you allow
us to collect (or the third party to
share) information
about you, (including personal
information) such as
details of your friends/connections,
“likes”, comments you
have shared, groups and location. In
addition, we may
receive information about you (including
your Personal
Information) if other users of a
third-party website give
us access to their profiles and you are
one of their
friends/connections or information about
you is otherwise
accessible through your
friends’/connections’ web page,
profile page, or similar page on a
Social Media Channel or
other third-party website or interactive
service. We may
supplement the information we collect
about you directly
with the information we receive from
third parties in
order to enhance our ability to serve
you, to tailor our
content to you and, with your consent,
send you details of
promotions and/or offers which we
believe may be of
interest to you, although at all times,
in compliance with
applicable privacy laws.
Vehicle Information
If you park in one of our properties, we
may collect
information about your vehicle for the
purposes of
managing our parking facilities,
providing parking
services to you, and enforcing our
parking regulations.
SECTION 4. Use of Personal Information
We may use your personal information to
provide our
services (including our real estate
leasing services), for
our own internal purposes as well as for
marketing and
advertising purposes, although in the
latter case, subject
to your right to withdraw consent as
detailed in “Section
6. Your consent and the right to
withdraw consent” of this
Policy. We may also anonymize and/or
aggregate personal
information so that it no longer
identifies an individual
and use it for any legal purpose.
In particular, we may use your personal
information as
follows:
-
to establish, develop and preserve
our business
relationship with you;
-
to provide you with the services we
offer, and ensure
all related transactions are
supported and implemented;
-
to reply to your requests, inquiries
and comments;
-
to authenticate your identity and
preserve your privacy
when you contact us by telephone,
electronic means or
otherwise;
-
to ensure our records are accurate
and to protect you
and Peterson Group from error and
fraud;
-
for internal training and quality
assurance purposes;
-
to meet legal and regulatory
requirements and allow us
to meet contractual requirements
relating to the
services we provide;
-
to generally enhance your customer
experience with us;
-
to understand and assess the
interests, wants and
changing needs of customers with a
view to improving our
services and developing new ones;
and
-
to deliver communications that may
be of interest to
you, with your prior consent,
regarding products and
services, event invitations,
newsletters, announcements,
promotions, incentives and other
publications, or to
conduct surveys on the quality of
our services or
customer service.
SECTION 5. Sharing of your Personal
Information
Personal information about our users
will not be sold or
otherwise transferred to unaffiliated
third parties
without your approval. However, we may
share your personal
information when authorized by law or as
follows:
Within Peterson Group
The various entities within Peterson
Group may share
personal information with each other and
use it for
purposes described in this Privacy
Policy. This allows
each Group entity to comply with
applicable laws,
regulations and requirements and ensures
that your
information is consistent, accurate and
up-to-date. In
addition, this facilitated access to
your information
within the Peterson Group which helps
improve the quality
and relevance of the services you
receive and helps
improve your interactions with us.
Service Providers
We may hire service providers, which may
be affiliates, to
perform services on our behalf. This may
include, without
limitation, internal audit, management,
billing, website
hosting or similar services, or
otherwise to collect, use,
share, store or process personal
information on our behalf
for the purposes described in this
Privacy Policy. We
provide them with a limited amount of
information in order
for them to provide the services
required and we will
ensure that they have entered into
contractual
arrangements that provide adequate
protection of your
personal information.
Business Transactions
We may share personal information with
third parties in
connection with the proposed or actual
sale, transfer,
amalgamation, re-organization,
financing, securitization,
insuring or assignment of all or parts
of our business or
assets. Assignees or successors of
Peterson Group or our
business or assets may use and share
your personal
information for similar purposes as
those described in
this Privacy Policy. However, in the
event the transaction
is completed, your personal information
will remain
protected by applicable data protection
legislation. In
the event the transaction is not
completed, we will
require the other party not to use or
share your personal
information in any manner whatsoever and
to completely
delete such information.
Legal and Regulatory
Requirements
From time to time, we may be compelled
to share personal
information in response to a law,
regulation, court order,
subpoena, valid demand, search warrant,
government
investigation or other legally valid
request or enquiry
(including as required by applicable
Canadian and foreign
laws applicable to us or our agents and
service providers,
and including lawful requirements to
share personal
information to government authorities in
those countries).
In these circumstances, we will protect
your interests by
making reasonable efforts to ensure that
orders or demands
comply with the laws under which they
were issued, that we
share only the personal information that
is legally
required and nothing more, and that we
do not comply with
casual requests for personal information
from government
or law enforcement authorities.
With your consent
Other than for purposes listed above, we
may share
personal information for other reasons
we may describe to
you from time to time or as permitted or
required by law.
SECTION 6. Your consent and the right to
withdraw consent
In general, by interacting and/or doing
business with us,
visiting our properties, subscribing to
our newsletter
and/or submitting information to us in
connection with
using our services, visiting,
interacting with and/or
using our websites, mobile apps and/or
Wi-Fi, you are
providing your consent to the
collection, use and
disclosure of personal information as
set out in this
Privacy Policy. However, you can
withdraw your consent at
any time, although this may limit the
services we are able
to provide you.
You can always limit the electronic
communications that we
send you. To opt-out of commercial
emails, simply click
the link labeled “unsubscribe” or
“opt-out” at the bottom
of any commercial electronic
communication we send you. If
you receive promotional text messages
from us, you may
opt-out by replying “STOP”. Please note
that even if you
opt-out of promotional communications,
we may still need
to contact you with important
information about services
you have purchased from us.
When visiting or using our websites
and/or mobile apps,
you can, at any time, block the use of
cookies by
activating the settings in your browser.
The “Help”
feature on most browsers will tell you
how to prevent your
browser from accepting new cookies, how
to have the
browser notify you when you receive a
new cookie, or how
to disable cookies altogether. If you
choose to not accept
cookies, or subsequently block cookies,
you may not be
able to access all or a part of the
content of our
websites and/or mobile apps.
If you have any questions about your
choices or if you
need any assistance with opting-out,
please contact us
using the information detailed in
“Section 14. How to
contact us” below.
SECTION 7. Links to third-party sites
Our websites may contain links or
references to other
websites. If you click on a link to a
third-party site or
a third-party app, you will be taken to
a website or
service that we do not control. This
Privacy Policy does
not apply to the privacy practices of
that website or
services, which may collect information
from you. We
encourage you to read the privacy policy
of other
websites, apps, and services carefully.
We are not
responsible for these third-party
websites, apps, and
services or their policies.
SECTION 8. Security of Personal
Information
The Internet is not 100% secure. We
cannot promise that
your use of our websites, apps, or
services will be
completely safe. We use reasonable
physical, technical and
administrative security measures to
safeguard your
personal information. These measures are
appropriate to
the sensitivity of the information we
collect, and are
designed to protect personal information
from loss, theft,
misuse, and unauthorized access, use,
copying, sharing,
modification, or destruction. Any
transmission of your
data to our websites or apps is at your
own risk. We
encourage you to use caution when using
the Internet.
TO THE MAXIMUM EXTENT PERMITTED BY LAW,
WE EXPRESSLY
DISCLAIM ANY DEFINITIVE GUARANTEE OF
SECURITY IN
CONNECTION WITH YOUR PERSONAL
INFORMATION.
SECTION 9. Retention of Personal
Information
We only retain your personal information
as long as
necessary to fulfill the purposes for
which it was
collected, except where otherwise
required or permitted by
law. Once your personal information is
no longer required,
it will be securely destroyed, erased or
anonymized (so
the information no longer identifies
you).
SECTION 10. Personal Information outside
of Canada
We and our service providers may process
or store your
personal information outside of Canada.
In that case, the
personal information is subject to the
law of the
jurisdiction in which it is used or
stored, including any
law permitting or requiring disclosure
of the information
to the government, government agencies,
courts and law
enforcement in that jurisdiction.
SECTION 11. Access and correction of
Personal Information
We will make reasonable efforts to
ensure that any
personal information is as accurate,
complete and current
as required for the purposes for which
it was collected.
Under Canadian data protection
legislation, you have the
right to access the personal information
we hold about
you, subject to certain legal
restrictions. In some cases,
we rely on you to advise us that certain
information, such
as your address or telephone number has
changed. You can
have your personal information updated
and corrected, and
to have any obsolete information removed
by contacting us
using the information detailed in
“Section 14. How to
contact us” below. A request to correct
personal
information must be made in writing and
provide sufficient
detail to identify the personal
information and the
correction being sought.
SECTION 12. Children
We recognize the importance of
safeguarding the privacy of
children and encourage parents to
regularly check and
monitor their children’s use of online
activities. Our
services (including our websites, mobile
apps and/or
Wi-Fi) are not intended for children
under the age of
thirteen (13). If you are under the age
of thirteen (13)
please do not use our services
(including our websites,
mobile apps and/or Wi-Fi), and if you
are over the age of
thirteen (13) but under the age of
majority in the
province in which you reside, you should
use our services
(including our websites, mobile apps
and/or Wi-Fi) only
with the involvement and permission of a
parent or legal
guardian. No personal information is
deliberately or
knowingly collected from children under
the age of
thirteen (13) by us without parental
consent. If we are
informed that we have collected personal
information of a
child under the age of thirteen (13) or
the applicable
legal age in the country of residence of
the child, we
will delete any personal information
related to such
child.
SECTION 13. Governing
law
Those who choose to access our website
and/or mobile apps
from outside Canada do so on their own
initiative and are
responsible for compliance with local
laws, if and to the
extent local laws are applicable.
Notwithstanding the foregoing, and
recognizing the global
nature of the Internet, you shall comply
with all local
rules regarding online conduct and
submission of
acceptable materials. This Privacy
Policy is governed and
interpreted pursuant to the laws of the
Province of
British Columbia, Canada and the federal
laws of Canada
applicable therein, without regard to
principles of
conflicts of law that would impose the
law of another
jurisdiction, and you agree to submit to
the exclusive
jurisdiction of the courts located
within the Province of
British Columbia, Canada.
SECTION 14. How to
contact us
If you have questions, concerns or
complaints regarding
this Privacy Policy or the personal
information that we
have about you or that we may have
shared to third
parties, please contact:
By mail:
privacy@petersonbc.com
Peterson Marketing Inc., Attention: CASL
Manager
1701-1166 Alberni Street, Vancouver, BC,
V6E 3Z3
By phone: 604 688 4885
SECTION 15. Changes to Privacy Policy
From time to time we may change this
Privacy Policy. We
will notify you of any material changes
to our Privacy
Policy to the extent required by law. We
will post an
updated copy on our websites. Please
check our websites
periodically for updates. Your continued
use of our
websites, apps, and services means that
you consent to the
collection, use and disclosure of your
personal
information as set out in the updated
Privacy Policy.